Launching a new brand is the moment where getting the foundations right matters most. Zibby wanted to start as they meant to go on, with best practice built in from day one rather than problems to fix later. They needed a partner to assess their setup, shape the strategy, and make sure every digital channel was ready to perform before the brand went live.

We led the engagement through strategic consultancy across the full digital picture.

That included comprehensive website and SEO audits, email consultancy, and a bespoke marketing strategy covering social media, blog content, and SEO planning. We also created custom social templates and provided conversion rate optimisation guidance, so the website was set up to perform at its best ahead of launch.

Rather than taking the work off their hands, we worked alongside the team to set them up to succeed. We assessed the best-practice setup of their website, consulted on strategy, SEO performance, and organic social, and supported the initial content direction. Through ongoing consultancy, we're advising on how to apply best practice across every channel, from SEO and email to social planning and content execution.

Zibby now have a strong, cohesive foundation to launch from: a website built to perform, a clear strategy across every channel, and the templates and guidance to execute it consistently. By getting the fundamentals right before launch, the brand is set up for a confident start and sustainable growth from day one.