PEMFiT had grown into a multi-studio business, but its marketing was still operating studio by studio, with no central engine driving it. That meant inconsistent branding, duplicated effort, and growth that was hard to scale or measure. They needed a partner to unify the brand, centralise the marketing, and build the systems to grow nationally, while keeping each studio strong in its local community. That shift, from a studio-led model to one centralised brand, is the strategic heart of our work together.

We act as PEMFiT's strategic marketing partner across every channel: organic social, paid media across Google and Meta, CRM, email marketing, events and digital PR, SEO, and affiliate marketing.

Rather than running these in isolation, we've built them around one clear strategy, with the brand as the engine and the studios as local access points. The brand owns content, campaigns, and growth; the studios focus on delivering the in-person experience and capturing the real-world content that fuels it.

We started by getting the foundations right. We centralised the brand under one unified strategy, then built the systems to grow and retain an audience: structured email journeys, automated retention and referral flows, lead capture across social and events, and a content engine designed to turn recovery into a movement rather than a service.

Crucially, we implemented proper tracking in the CRM, so for the first time PEMFiT can see exactly where leads come from and how they convert. Everything is built to run consistently across every studio, with only the local details swapped.

The aim is to establish PEMFiT not just as a PEMF provider, but as the recovery brand people think of first. By centralising the brand and building systems that scale, we're setting PEMFiT up for a stronger national presence, a growing and engaged audience, and consistent, measurable growth across every studio.

The foundations are in place. Now it's about compounding them, turning rising visibility into repeat bookings, loyal members, and lasting demand. It's a partnership we're proud of, and one that's just getting started.

With the foundations in place, PEMFiT now has a marketing engine built to scale. Since implementing CRM tracking in April 26, the system has already captured 231 new leads into the database, visibility the business simply didn't have before, giving them a clear, measurable pipeline to nurture and convert.

The brand is consistent across every location, the channels work together toward one goal, and PEMFiT is positioned not just as a PEMF provider, but as the recovery brand people think of first. It's a partnership we're proud of, and one that's just getting started.