CBTC offer excellent business spaces, but their brand and marketing weren't reflecting the quality of what they provide or working hard enough to fill them. They needed more than a fresh look. They needed a partner to rebuild the brand from the ground up and put a proper marketing engine behind it, one that raises their profile and actively drives interest in their spaces. The goal is simple: make CBTC the obvious choice for businesses looking for a base in the North West.

We're acting as CBTC's marketing partner across the full picture, from brand and website through to content, SEO, paid media, and lead nurture. It started with a complete rebrand: a fresh, bold, modern, and professional visual identity, paired with a website refresh to match.

From there, we're building out the channels that turn that stronger brand into enquiries, working to a clear 12-month roadmap that takes CBTC from foundations through to a fully operational marketing pipeline.

We started by getting the fundamentals right before scaling activity. Working with our design specialist, who brings over 20 years of experience, we created a contemporary identity that positions CBTC as a modern commercial property specialist.

With the brand and website in place, we're building the engine on top: rewritten website copy, optimised Google Business and LinkedIn profiles, a consistent content calendar across LinkedIn and Instagram, blog and SEO activity, and email sequences that nurture new enquiries and re-engage past ones.

Each phase builds on the last, with everything tracked through monthly reporting so we always know what's working.

The aim is to make CBTC the first name businesses think of when they're looking for space in the North West.

By pairing a standout brand with a structured, full-funnel marketing engine, we're building toward stronger visibility, a steady pipeline of qualified enquiries, and spaces that fill faster.

The foundations are set. Over the next twelve months, the focus is on momentum: turning a refreshed brand into measurable, compounding growth.

The rebrand is complete, and CBTC now has a visual identity and website that finally match the quality of their spaces: bold, professional, and built to convert interest into enquiries.

With those foundations in place, the marketing engine is now being rolled out phase by phase, giving CBTC a consistent presence, a growing content library, and the systems to capture and nurture demand rather than letting it slip away.